Edited mock up

After  meeting with the company we found  previous mock up color and layout couldnot match requirements of the Klinik Livsstil.n In order to adjust  the slim figure of a girl previous mock up  was horizontal and have a scroll  function
But the company dont want the scroll  function so we decide to make a web page size of 960 x 680 pixels where we remove the slim figure too.

Color palette

We choose this skin color from the mood board which we make before .
R: 250
G: 248
B : 207
#  faf8cf

R: 218
G:219
B:221
 #dadbdd

R:191
G:220
B:42
#bfdc2a

Mock up

Problem Formulation

Primary Problem

          The primary problem of our project is visual identity because it is a new concept in the market for a dietician who gives guidance and diet therapy for different diseases so; a good platform is necessary which can fulfil the requirements by showing the visual identity of the company.

Secondary Problem

The secondary problem of our project is marketing and advertising tools.  This business (clinic) is more like referring to each other through words to people which promotes the company (dietician).Different type of advertising tools like video, posters etc .

Final Re edited Mood Board

After 3rd supervision class with Annette we have our final mood board which gives an atmosphere for making the website.It includes the selection of color and mood for the website.

Wire Frame for the website

Re edited Mood Board,

After the supervision class we change a picture in our mood board because in the previous one we were using too much strong RGB color.

Target Group

As in the supervision class we talked about our targeted groups for the company with Annette where we plan to have primary,secondary and tertiary . But later on in the meeting with company we have only two groups of primary and secondary.we seperate this target group according to the visit made by customer to  dieatist clinic.
Primary: 30 years - 75 years
   Cancer, osteoporosis, pulmonary disease (COPD), underweight (nutrition therapy), Diabetes I and II, elevated cholesterol, hypertension, cardiovascular diseases, gastrointestinal diseases, kidney disease, liver disease.We chose this group because they have the highest incidence of the above diseases in Denmark and we will frame wider and thereby get more citizens to the clinic.


Secondary: 5 years - 30 years 
Overweight, underweight (nutrition therapy), diabetes I and II, eating disorders, pregnancy, food allergies, lactose intolerance, gluten intolerance.

Mood Board

By following the three ring target key words we make  mood board for the company website.It includes of different typography,and the main important key word health.The contain of moodboard also somehow represent the looks of our website and help us in color selection and visual expression.

Final logo

Well we were planning to make this loge as a final loge but after the meeting we plan to edit some graphic correction.

Sample sketch of Logo

After having an abstract to visual expression we sketch the company logo in different colors and sizes with using different  gestalt principles.We are going to show this  as a sample to the company tomorrow. We hope that they will like and we can proceed further ahead.

Mind Map

  We have try to solve the problem of how to establish clinic and promote itself  is  through the disign and visualization .The key ways of getting to target for us and reach clinic target group is to introduce company and communicate by it's visual identity.As we have try to make some concept of promoting clinic and function of clinic through mind mapping as below.

Abstractions to visual expression

Reason for 3 ring target.

3. Guidance

The clinic gives knowledge and guidance about the eating habits ,diet plan , therapy etc  which encourage the clients to have healthy life style.

2. Inspiration

The guidance provide by the clinic will be the inspiration for the client to have a better lifestyle and motivates them to change their unhealthy habituate.

1. Health

We chose health as our core value for our whole project and the company(Klinisk Livsstil) beacuse klinisk simply work for health and different kinds of dealing with health problems like dieabities,overweight,underweight and  stress etc. They  represent for better health thats why health can  be core value to us and company. 

Brain Storming

In order to generate large number of ideas and solution we started to have a brain storming for the company Klinik Livsstil. It is also about creativity,productivity and development which defines values and background of the subject matter.
Our brainstorming keywords for  Klinik Livsstil are as follows.

• Consumption
• relief
• promote
• conscious
• sedentary lifestyle
• fitness
• inspiration
• energetic
• curiosity
• strength
• commitment
• implement
• priority
• values
• desire
• reaction
• habituate
• consult
• restrictions
• accuracy
• self stream
• self efficacy
• life expectancy
• six a day
• health
• schedule
• confident
• belonging
• lifequality
• positive
• balance
• value
• trust
• lifestyle
• guidence

Everything new.

We the student of Multimedia and communication from Koge Business College are one of them who are going to experience a new working environment in the real world, real client, real output of the product by making a webpage as a communication tool to introduce Klinik Livsstil itself in a market  as a Dietician.
After the approval of the synopsis, we started to write everyday about the process of our report in this blog.